Are all these companies staffed by idiots? Does no one understand that EVs are currently more expensive to make than an exact equivalent ICE due to battery cost?
Teslas have minimalist interiors not because it’s a signature style, but because of cost savings. They realized early on that the EV drivetrain (and Supercharging network and connected car) is enough of draw that they can sell an econobox at a premium just because it had a rocketship EV drivetrain. The Model Y has a suspension that chiropractors love, yet outsells all else due instant torque.
EV dominance isn’t that hard. Here’s the secret sauce, and you didn’t have to pay me a $million consulting fee:
- aerodynamic profile to get better range (range is absolutely a purchasing decision)
- NACS compatibility (duh)
- connected car, which isn’t only a consumer feature, it is necessary to control warranty costs
- cost reduction everywhere else.
Manual shifting does not belong in this equation.
Unfortunately, it seems legacy auto has nerfed itself with its reliance on module suppliers for everything meaning they can’t do the connected car properly, and they can’t do things like Teslas extreme cooling integration which helps both performance and costs. Ironically legacy auto went to an extreme outsourced model to save on costs, but It resulted in lack of flexibility meaning they were completely exposed when a disruptor entered the market. SpaceX took over the rocket lift market for essentially the same reason.
Incidentally, while FSD isnt yet a reason why a lot of people buy Teslas, Elon has positioned Tesla to have that killer feature ready in the unlikely event that legacy auto gets their crap together and actually starts selling competitive EVs. And if legacy auto doesn’t do it, the Chinese might (and certainly will in China and Europe, although Chinese cars coming to the US will take many years). Elon is nothing if not a long term strategic thinker.