Like I said, I don't mind some levity, but this is so bad I am thinking of unsubscribing from the Tesla twitter cause the signal to noise ratio is very bad.
Say what you want, but investors and people buying 100K cars often care about the image you put forth as its reflection on the company itself, and this is not great. If you have zero problem with it, that's fine. This is my own opinion but surely not unique to me.
The Telsa twitter should be putting out something useful about the company and its cars and mix in, on occasion, something funny. Not never ending stream of silliness with no useful info in it about their company or cars.
I disagree with this sentiment because I think younger folks (i.e. future customers) may be less attracted to often insincere facades of respectability than they are to unfeigned substance. Furthermore - and I mean no offense to those here with a lot of life experience - I think that people who have grown up with the internet as a central part of their social and informational landscape may have better intuition when it comes to spotting and avoiding unclothed Emperors and rewarding people and institutions that are sincere and substantial.
Tesla's a great example of such sincerity. They're confronting some of the most pressing problems that younger generations will face as they grow up, and they’re doing so with urgency and drive that frequently doesn’t seem consistent with a purely selfish motivation (or at least short-term profits). They're offering tangible, well-engineered solutions while others - be they politicians or companies - maintain a contrived air of dignity while they spew FUD or repeat threadbare promises of imminent and stupendous progress. I often have a pretty dim view of people, especially in large groups, but I think some confidence is warranted that younger folks can figure that out given the chance.
So long as Tesla continues to deliver the goods, people will recognize their sincerity and substance, and they'll excuse - or even reward - a playful attitude on Twitter. Plus, it seems like Tesla's business is moving decidedly away from a reliance on the 100k+ car customer, so if that crowd is just perpetually shot in the butt with itself regardless of age, no matter! Just keep us plebeians entertained
EDIT: I see Dan responded much more eloquently above with a similar attitude!