Apple has been increasing its gross margins by raising prices over the last several years. If profit created innovation then we would have moved on from the iPhone years ago. Instead, we are stuck with the same old phone with a few software/hardware updates. Where are the innovative new products?
If Steve Jobs had half the balls of Elon Musk, their products would be revolutionary. Instead, they are evolutionary. And very limited in scope. Musk had the balls to re-land booster rockets that have fallen from the exosphere (100 miles above the earth's surface) and gently set down a tiny drone ship in the middle of the ocean. They need to decelerate from 3,000 miles per hour. Look, I don't want to take anything away from Steve Jobs but if you analyze what he has done and compare it to everything Musk has done, it kind of makes Jobs look more like an ordinary businessman and less of a visionary compared to Elon Musk. He's definitely been over-rated by the popular press.
I really can't believe you are saying Musk should look up to Jobs or aspire to emulate him.
Jobs was a marketing genius, not an innovation genius. He mainly took things that other people were already doing (for example, Nomad vs. IPod), made versions that may not have always won the stats race but were stylish and user friendly (rather than tools for nerds and businesspeople), and convinced people to not only buy them en masse, but to do so at a premium. And each new product launch was tied into a single ecosystem that just further encouraged people to stay within Apple's sphere.
Personally, I'm not much of a fan of Jobs as a person. But his marketing acumen can't be denied - spotting places where existing niche products can be transformed into mass-market phenomena, and convincing people about how this product is going to change their world and how anyone who doesn't have one is falling behind the times.
IMHO, he was a very different person to Musk. If there's anyone out there in the present who's most like Musk - and I know Musk would hate to admit this, but... it's Bezos. And in the past, I know he'd hate to admit this too (as he's a huge Tesla fan), but... he's most like Edison (the R&D-heavy, works-himself-and-his-workers-hard-but-they-still-line-up-for-the-chance-to-work-with-him-because-he's-doing-all-the-neatest-things CEO simultaneously involved in dozens of revolutionary "sci-fi" fields and bringing them to reality). Tesla, by contrast, had some brilliant insights into some specific fields (to the point of obsession and a bit of madness later in life), but was a terrible CEO and excelled at going broke while other people profited off of his work. Elon probably has a number of "Teslas" working for him right now
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