tl;dr : I very much agree with this
Anecdote, something, something.
I bought my Tesla Model 3 because:
1) it is the safest car
2) it is performant
3) it has autopilot
4) it is the future
5) it is electric (kinda subset of #2)
Pretty much in that order. "Save the planet" wasn't really a motivating factor for me.* Post purchase my reasons are structured differently, and I just commented to someone that my concerns about environment have increased since buying a Tesla. For example, I grew up cooking on a gas stove and have always preferred that to electric. When I bought my house some years ago it was all electric and I didn't like that, but I accepted it. Wanted the house, we could afford it, and beggars can't be choosers. Years later when a neighbor installed gas I talked to him and discovered it really hadn't cost him that much and I considered doing so myself. But I'm a cheapskate. Now it isn't even a consideration. No way, won't do it.
My mom lives in an old house that is heated with propane and the furnace went out. As in died (not sure how many decades old the furnace is, but the burner was literally falling apart). For the time being she's making do with a 1500 watt electric heater (there's another supplemental gas heater they had installed years ago, so it isn't just the electric) and we're discussing options. When the electric heater showed up it worried the gas guys who've been working on her furnace and are trying to come up with a replacement quote. They let her know they could sell her a portable gas heater to keep her on the propane bill. She found that amusing and asked to buy my electric heater off of me.
I've been environmentally aware for decades, though I used to be pro-nuclear** (some clear arguments here from
@KarenRei and
@Fact Checking dissuaded me), but it has never been something that I've ever taken
personally. I'm one of those losers whose been happy to add to landfills while knowing how bad they are.
For me, buying a Tesla seems to have been a tipping point. Instead of being merely aware, I now have (at least somewhat of) a conscience about these things.
Now, I realize this is all anecdotal and people have a tendency to believe that others are like themselves. But I think it is fair to say that most Americans are where I used to be: we've been informed about environmental concerns for decades now and have to be
aware even if they do not
care. But if they do something that
is environmental (like buying solar or an EV) the consequences of this purchase/investment can make them care more, even if their motivation wasn't (directly, anyway) the environment. Like folks going for grid independence in California. Or installing solar because local electric prices are too high. Or getting an EV because it is high performance, or because it has best-in-class driver assistance.
Here's another anecdote: my absolutely not liberal in-laws (who live in the northeast) installed solar a few years ago. After our last visit with them they bought a hybrid. While I think they would've been better served with an EV, it was all about the benjamins and they couldn't get a useful EV for what they paid for the used hybrid. I don't know if they are developing an environmental conscience, but at the very least they are moving in the right direction.
While someone might argue they bought a gas car (hybrid) over an EV that would be missing the point that they didn't purchase yet another gas guzzler -- there was a purchase
lost to regular gas cars.
My purchase of an EV wasn't
directly at the expense of gas cars because I wasn't even in the market for another car. I had years, if not a decade or more, left on my gas cars. But my buying an EV did cost all future gas car purchases as I will never buy another one.
When I got in an argument with one of my allegedly pro-EV friends (he'd be all in for EV, he says, if only they were actually a usable replacement) I was surprised when another -- who likes to repeat every Tesla FUD story -- backed me up. I think its conceivable the second one's next car will be an EV. Maybe not a Tesla, but that'd be his loss
Perhaps quite long-winded, but I think
anyone thinking EVs compete with EVs is wrong. Sure, that happens, but only after someone has already switched from gas. And I find it hard to believe that Tesla's US sales haven't gone well outside the environmentally conscious demographic a long time ago.
I can think of a few reasons why someone, e.g., boards of legacy car companies, might hang on to the notion that EVs represent a separate and tiny market. At best, those are short-sighted and represent some mighty fine chunibyo, "reality rejected."
* admittedly I'm writing this more than a year later and memory can be tricky, but I don't feel like trolling through my old posts to verify
** a lot of anti-nuclear sentiment (the FUD kind) is funded by oil interests. They've been spending dollars for decades to avoid switching to
anything else. Most greenies don't seem to know where the anti-nuclear money came from.