Then you missed the point..that in rural America there were no other players.
Other companies have learned to compete with Amazon. If you only look at Amazon you will pay significantly more....
As I leared this last December when William and Senoma sold me the exact same ice cream maker that I could have bought from Amazon for about 15% less with free shipping and delivered in 3 days after the order.
Just google “amazon pee in bottles” to see how that 15% discount is achieved & you got your etron in 3 days.