The fact that sales in the US - Tesla's largest market - are literally "imploding", starting Jan 1, 2019...
That is happening as we speak...
Cars are stacked up in lots all across the US, and selling 1-2-3 cars a day, per delivery center, just isn't gonna cut it...
And Euro/China sales somewhat "less" than as strong as expected (the next 4 weeks notwithstanding)...
I'm sure this post will get tons of "Disagree" ratings, but, lets see how it pans out when we actually see Q1 sales in April....
It was anticipated by all that a demand rush in the fourth quarter would be due to a reduction in the tax credit. Tesla wisely focused on US deliveries in the fourth quarter and then overseas for the first quarter.
Particularly with the much higher volume Model 3, inventory cars are produced in the most popular configurations. Many prospects want a new car when problems develop with their current one, and they cannot wait for something made-to-order in the manner of Tesla's earlier policy. So Tesla is understandably transitioning to a more conventional inventory system.
Meanwhile North Americans will continue to need a new car due to problems and excess mileage. Some of those will be earlier Tesla customers. Others will develop interest from friends as the number of Tesla owners rapidly grows. They'll soon be rolling in to fill the temporary void due to the tax credit reduction. Meanwhile, look for Tesla to push US sales again ahead of the next reduction in the tax credit.
The trick is to keep production and demand in equilibrium. If production ever starts outpacing demand, expect the advertising lever to be pulled. Let's look ahead for opportunity far beyond that of the first quarter.