Translation of strategically undervalued:
The business case for sustainability is (shockingly) still either not recognised strategically (i.e. it is understood as an additive factor for operational efficiency or marketing/PR but not as a strategic value creation/destruction factor), or in many cases it is little understood at all.
It’s almost like some smart sounding dude in formal business suit can say any vague bs on TV and most of the viewers eat it up.