neroden
Model S Owner and Frustrated Tesla Fan
I can't wrap my head around these price cuts. I still believe world-wide demand > production for the Model 3. So why lower margin?
Yes, one of Tesla's goals is to get as many EVs out there as quickly as possible, but lowering price won't speed that up if demand > production.
Another side of the above goal is to expand manufacturing as quickly as possible, but no matter how I look at it, lower margins means less capital for expanding.
Not to mention that Tesla must want to shut down the FUD, so any additional margin that can go towards FCF/profitability would be really helpful for public image, S&P 500 inclusion, etc.
The only rational reason I can think of to lower prices would be if production > demand.
The only way that would be great for us longs is if production radically increased. Or maybe Tesla's not as confident about demand as I've been (they of course have better visibility).
I guess that's my conclusion: there's still a *sugar*-ton of demand (100k/quarter for one car model is a *sugar*-ton), but with the previous pricing there wasn't enough excess demand to guarantee they could sell everything they made in the countries where the cars ended up.
I believe that supply is running ahead of the order book for certain variants for certain markets, yes. Not for every variant or every market, obviously (hence the price increases).