Elon has created attention. Now is the time to introduce Tesla's mission to the broader audience that is now "all eyes" on the situation.
It is a pattern. Get the attention. Pull the rug on any attack with debate wins in the eyes of the uninitiated, ie, the broader public.
Tesla counter one: Compare and contrast. Show Elon is purely committed to good, unlike anyone out there. Where is the F.U. to the real bad guys?
Elon has only purchased shares, he's never "cashed out." How many CEOs of major companies have done that?
Elon only invests in companies he's personally involved in. All his "eggs are in one basket," his companies. How many CEOs are this committed to the companies they run?
Elon's wealth is overwhelmingly in stock in his companies he runs of which he hasn't sold since inception. His primary reason even in owning his own stock is in preventing hostile take over or having the company hijacked by nefarious actors that what to destroy this mission. Which major CEOs have demonstrated such responsibility and commitment to their own mission?
Elon's wealth is designed to secure the future of the noble mission of his companies, not his gold plated toilet seat in 300 ft yacht. Who has done this not only in modern day business, but in history?
When Elon ruffles feathers, he does it out of this noble mission achievement, this is what needs to be communicated. When this is communicated, the trolls and naysayers look like really bad people and lose any cache they may have accrued by having Elon react to their statements/actions.
Tesla counter two: Explain the mission. Explain how it will create a healthier world, a cleaner world, a more responsible world, and ultimately the greatest economic uplift for the most people in history.
The future of energy is distributed and networked. It could be equivalent to "universal income" in earned income from the rooftop of your home or shared dwelling that supports individual freedom and control. The continued price decline of solar and energy storage that Tesla is significantly contributing to within its business model may allow all homes and businesses to aspire to "energy independence". Not only will blackouts be a thing of the past, since energy will be generated locally, but a localized market place will be created for sale of excess energy generated beyond need of personal requirements. Tesla is already deep in the midst of multiyear pilot programs to develop ways of "aggregating" distributed rooftop solar and energy storage for the benefit of all on the grid and where the homeowner or dwelling resident *gets paid* for that service among others. This "universal income" is actually sustainable as well as creating broader economic wealth across more people. It will "deconcentrate" wealth in a market driven way as potentially distribute political power among more people which ensures broader checks and balances on bad actors. Tesla is creating this environment by achieving its mission and encouraging others to compete with them in this direction thus *accelerating* the advent of sustainable energy production and consumption.
And the auto side complements as well as is an integrated feature of this acceleration. Teslas battery centered developments are fundamental to this. By improving energy storage tech, they are able to develop systems of mass production as well as work on how to recycle these materials(JB Straubel
) in order to potentially eliminate large scale mining permanently related to energy production and consumption at some point. The implications to cost and pricing of virtually all products with recycling is mind boggling. This means cheaper products all of us, which intern increases our purchasing power across the entire population.
Tesla counter three: Health will increase, nature will heal.
Clean air, water, and soil is a magic elixir for outstanding immunities across all communities. Just these past three months alone, give just a small glimpse of that healthier future. A future that can be a combat multiplier against any and all viruses that may attack us.
Elon and Company can take advantage of this time to inform people of this. The attention is there, grab this opportunity to open their minds to what this fantastic and attainable reality.