Artful Dodger
"Neko no me"
3 month free FSD is a great way to lay the groundwork for FSD as a service. Not many people want to spend 10,000 cash, after they have their car loan, so uptake on FSD as an after market purchase is going to be a lot lower than 3000 or 5000 FSD, but $100 a month uptake could be pretty high. Giving 1-3 month free FSD for all new purchases could increase subscription service. With only 100,000 cars at $100 a month, that’s 10 million a month. By 2022, when there’s close to 2 million cars on the road, monthly FSD could be 20 to 50 million a month. Very hard to estimate the take rate, but services cash flow should start growing dramatically in 2021 and grow 100% annually for the next 5 years or more.
These are important points you're making. Once FSD becomes safe enough that (at-fault) accidents become exceptionally rare, then Tesla can bundle vehicle insurance for FSD-owners for essentially the current cost insurance. Your monthly FSD subscription replaces your monthly insurance payment, and Tesla pockets the (high-margin) proceeds.
Also, this argues strongly that the monthly FSD subscription for individual use (not-Robotaxi) will be in the same range as current Insurance rates, or about $100 per month (not the $300 per month that some imagine).
Cheers!