Is that the dividing line between success and failure? I wonder what Elon would have done if he had $15b in the back pocket before building a single vehicle. Presumably the ramp process would have been quite different.What is understated here when people look at Rivian and Lucid is that Tesla has NEVER made a negative gross profit since IPO. They had positive profit margins every quarter no matter how small. Musk makes a point of never losing money on product they make after learning his lesson from roaster 1.0. Total company loss after expenses yes, but always positive when you minus COGS from revenue.
Tesla Gross Margin 2010-2023 | TSLA
Current and historical gross margin for Tesla (TSLA) over the last 10 years. The current gross profit margin for Tesla as of September 30, 2023 is <strong>%</strong>.www.macrotrends.net
We all know that Rivian is far more risky, but they have a product that people want and the social/regulatory framework is at their back. They might well fail if revenue and expenses remain out of line but if I were RJ I'd want to get big fast and that requires spending a lot of money very quickly.