This much is true. I appreciate
@unk45 ’s reminders for those of us in the USA to look beyond our national borders but this is the economic reality.
All of Latin America combined, including Mexico itself, buys a bit less than 6 million new light-duty vehicles per year.
For comparison, the USA and Canada combined for 15 million last year, and that’s in a down year for sales volume. Mexico buys as many new cars as Canada despite having more than triple the population.
Latin America mostly imports used vehicles from wealthier markets. The continued economic growth in Latin America and the improved overall affordability of low-cost Teslas will open up new opportunities for buyers to purchase new cars, but the market still isn’t very large relative to the scale of Tesla’s ambitions for Giga Mexico.
The focus on markets in USA/Canada, Western Europe, China, Japan, and Australia/NZ is justified because this is where the vast majority of new cars are sold.