Funny. Pricing is not based on cost. Pricing is based on what the market will pay. Cost affects price only indirectly, sometimes (not always) providing a floor at which the OEM will cut production to match demand at the chosen price.Jim Farley, Ford CEO, basically gave the same reason for the F150 price cuts as Tesla did. Efficiencies have allowed them to reduce prices and keep margins in the OK range. If we’re being honest, we should give Ford the same benefit of the doubt as we have Tesla and take him at his word.
I thought the F150 price cuts were well timed personally.
OEMs, including Tesla, are not keen to explain this to customers. It is easier to use cost as an excuse for price changes (up or down).
GSP