Wouldn't "demand" be as much a function of how many of the used EVs have sold as it would be based on this change in price?
Over the same period, does the amount of time a Tesla sits on the lot waiting for a buyer grow, decline, or remain constant as the prices are reduced?
If the sales of used Tesla vehicles were static or increasing how would this affect a demand problem theory?
How does Tesla used car sales compare to other ICE and EV used car sales over the same period?
Is the percentage of Tesla used sales increasing or decreasing compared to others?
Could there be macro factors unaccounted for that have influenced this quick assertion of there being a demand issue for Tesla?
Was this tool used in formulating your assessment?
Cup half full....or half empty.
People see what they want.
Some are consistent in "finding" evidence to support their viewpoint.
I’m not sure there is a drop in demand. It’s just that the initial market has been filled. It’s conquest sales now- a different market from the early adopter market. The demand for cars is there, however Tesla has to compete for customers with different priorities. Tesla has some weakness in that market, including number of fueling stations in some areas, distrust of new technologies, resistance to brand change, etc. Reducing price is the easiest way to overcome some of these, but it is harder slogging from now on.
It is relevant to understand that there are many factors other than nominal purchase prive that influenvleo buying behavior and new vs used. There is a notion commonly held that price is the primary factor in elasticity of demand. That assumption is false. Affordability is, absolutely, a key definition for Total Addressable Market (TAM).Within TAM there is a vast array of factors, some related to initial price, some related to expectation of operating economy, so having nothing to do with any definition of cost.
Oversimplifying these factors drives otherwise intelligent people into price competition. That drives once-premium brands such as, say, Ralph Lauren to lose the luxury market.
A brand can have multiple price and position differences for essentially identical core products. Chevrolet Suburban/Cadillac Escalade is prototypical. Tesla can and should continue category diversification.The new French Model Y delivery van vs Model Y Performance is beginning to explore wider choices. These are entirely different than range choices.
As Tesla expand such options wider choices that preserve high margins but deliver significant buyer value will become more prevalent. The China-only Long Wheelbase Model 3 is another example of a market segment Mercedes Benz once owned in Lebanon/Syria/Egypt etc. as well as China, for chauffeur-driven and intercity taxi markets. Proliferation of such segment-specific variants can enable Tesla to rapidly expand specific segments, replicating global appeal of, for example, Toyota Corolla, luxury to econobox to pocket rocket all on the same platform.
Such approaches enable higher margins and Word of Mouth to expand markets without wasting promotional reserves. Tesla has been moving in this direction, almost invisible outside the target markets.
Really the future is not so bleak as many suggest, nearly always by people who are unaware of automotive markets, energy utility markets, stationary storage commercially, much less manufacturing and logistics, essentially zero about implications of direct vs dealer sales.
When reviewing the entire Tesla business model vsnthatnif any given competitor almost any competent financial analyst can understand what approach yields superior free cash flow. By definition, such an analyst can look far beyond a GAAP P&L.
No question that this sort of work is irrelevant to speculators who flitter about generating outsized profits for market intermediaries, and reduced carrying costs for investors ready to lend shares to those speculators.
I know people are triggered by any comment on "demand issues" as it brings up memories of historically inaccurate claims, so fine let's ignore that wording. It's not really needed anyway in valuation.
Valuation is about how much money I expect the auto business to generate in the coming years. The graph I presented is an indicator that there will continue to be compressed margins in the near future. Some of the arguments why actually support that perhaps margins will not rebound as strongly as some would hope in the coming years.
Currently Tesla's operating margin is 8%. If there isn't actully any "demand issues" that could then rebound the other way, really the only boost to automotive operating margin is likely interest rate induced, which could add another % or 2% at most. Let's say Tesla can return to achieve 10% operating margin on auto.
On 5 million cars annually at ASP of $32,500, Tesla will generate 16.25 billion in net income. At a PE ratio of 50 (very generous) that would value the company at 825 billion at that time (not discounting back to present day). Likely PE ratio applied to automotive at that time will be less because the growth phase will be slowing down. At a PE ratio of 40, that would value the company at 660 billion.
Current market cap is 550 billion. So the market is valuing a lot of future automotive profit growth already into the valuation of the company.
So, I don't see the market revaluing the company much higher on automotive unless something fundamentally changes about future expectations of operating margin. If there isn't any demand issue, then that leaves less room for there to be any improvement due to demand improvement.
The next-gen vehicle will certainly lower COGs along with ASPs, but do we expect it to really have the highest margins out of the lineup? Unlikely.
So again, my read is the automotive growth is already mostly built into the company valuation.
The only things that can remodel the company signficantly higher are robotaxis and optimus. Those revaluations aren't coming for years.
All the little things, insurance, charging revenue, etc...those are nice but are peanuts. The largest of the them (Energy), could add 100 billion to value at most, the rest are even smaller. These are nice things that will help Tesla sustain a valuation much higher than other auto companies, but they are only adding 10-20% upside from here.
Expect the stock to oscillate until some of its AI becomes a real product.