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Tesla turns a profit!

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doug

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Press release from Tesla motors:

Tesla Motors Attains Profitability Milestone
Tesla Motors Attains Profitability Milestone

SAN CARLOS, Calif. - (Business Wire) Tesla Motors attained a significant milestone in July when it achieved overall corporate profitability with approximately $1 million of earnings on revenue of $20 million. Tesla reached overall corporate profitability while continuing to develop the all-electric Model S sedan and opening regional sales and service centers. Profitability arose primarily from improved gross margin on the Roadster 2, the second iteration of Tesla’s award-winning sports car.

Tesla shipped a record 109 vehicles in July and enjoyed a surge in new Roadster purchases. In the third quarter, the privately held company will make significant deliveries to European customers while expanding its presence in several countries.

“We achieved a bottom-line profitability thanks to a tremendous amount of hard work by the Tesla team to improve quality, while simultaneously reducing costs on the Roadster,” said Tesla CEO and Product Architect Elon Musk. “This also shows that there is strong demand for a car that is unique in offering high performance with a clean conscience. Moreover, customers know that in buying the Roadster they are helping fund development of our mass market electric cars.”

The highly acclaimed Roadster -- faster than a Porsche and twice as energy efficient as a Toyota Prius – is the only highway-capable electric vehicle for sale in North America or Europe. It’s the first production EV to travel more than 200 miles per charge and the first US- and EU-certified Lithium-Ion battery electric vehicle. With an estimated range of 244 miles per charge and zero tailpipe emissions, it offers supercar performance with a clean conscience.

The Roadster 2, which Tesla is building and shipping to customers now, features an array of enhancements. Those include a more powerful heating, ventilation and air-conditioning system, more comfortable seats and a more luxurious dashboard and cabin.

Last month Tesla began delivering the Roadster Sport, an even higher performance car that does 0 to 60 mph in 3.7 seconds, compared to 3.9 seconds for the standard Roadster. The Sport includes a more powerful motor, custom-tuned suspension and forged wheels. A customer’s Roadster Sport sprinted the quarter-mile in 12.643 seconds in late July, setting a class record in the National Electric Drag Racing Association.
 

Great news! Corporate profitability is a significant milestone, which provides a solid foundation for future growth. Go Tesla!

The $20M revenue would indicate sales of under 200 Roadsters. Are these figures based on a two-month period? Perhaps TM's fiscal year ended in May, so the calculations are for the new FY.
 
Tesla turns $1 million profit in July

For the first time in its brief history, Tesla Motors turned a profit in July, as sales of the company's sleek and pricey electric sports cars grew despite the recession.
...
"We now have a profitable electric car company ready to compete with the internal combustion car companies," said Paul Scott, vice president of the advocacy group Plug In America. "I've got to say I'm really happy to hear that."

Tesla shipped a record 109 cars in July and also saw an increase in new orders. Unlike other automakers, however, the company did not benefit from the federal "cash for clunkers" program that gives Americans rebates for replacing older, gas-guzzling cars with newer, more fuel-efficient ones. Cars that cost more than $45,000 don't qualify for the rebates.
 
The $20M revenue would indicate sales of under 200 Roadsters. Are these figures based on a two-month period? Perhaps TM's fiscal year ended in May, so the calculations are for the new FY.

If they use standard accounting, they'd only recognize the revenue for the Roadsters that they delivered in July. When you pay ahead of time, it should be unearned revenue, and then they'd recognize the revenue at the time of sale.

If that's so, then $20m revenue on 109 Roadsters seems large. If the average Roadster sells for $130k (actual price including options, etc., before tax rebate and counting stuff like the ~$2K "destination charge" that it costs for them to drive the car from the back of the Menlo Park store to the front) then that would be ~$14m.

I wonder if they got $6m revenue from Daimler for power train components. Either that, they sold a *lot* of T-shirts & hats, or they're doing some not-so-conservative accounting and somehow are counting both revenue for delivered Roadsters and also new deposits (because of the changeover of rules about when money's due). If it's the latter, then this is an accounting artifact and isn't close to sustainable.

I'm kind of worried that this doesn't really add up.