I hear a lot of comparisons between Tesla and Apple. Other than a charismatic CEO (none better than Elon and Jobs) and future forward must have product (M3 and iPhone), and direct sales model, I see little resemblance.
Tesla principle product is highly complex EVs starting at +-$50,000. Apple principal product are smart phone starting at +-$500.
Tesla employs production in US. Apple subs all production to China using cheap labour.
Tesla produces >75,000 EVs per quarter. Apple produces >77,000,000 iPhones per quarter.
Don't get me wrong, I like Apple products, am typing on one now, but the comparisons should stop. Apple stopped innovating the day Steve Jobs died on October 5th, 2011, yet AAPL has increased 227% since then. All simply on redefining their master products, iMac introduced August 1998, and iPhone introduced June 2007. They still have not entered the living room and I still can't even buy an Apple printer or Apple TV. Since AAPL hit $1T market cap on August 2nd, 2018 they have gained an additional $99B, almost twice as much as TSLA's current valuation.
Tesla on the other hand is seeking World domination of most all mobile transportation including end to end ecosystem of infrastructure, renewable energy products and power utilities, and apparently now...surfboards. Surf's up!
Daniel