Elon's refusal to settle and his recent SEC tweet were clearly the triggers for a $40 and $20 drop so why are you supporting his tweets? I don't think Elon understand the impact a drop from 350 to 260 in a matter of weeks has on average small investors. He said he did not care about day traders and that true long term investors would be OK - this showed that he had no appreciation of how hard it was on small investors. Some of us put 10, 20, 30 years worth of saving on tsla and when it drops from 350 to 260 that represents as much as 10 year's hardwork. For a middle class investor losing 10 year's saving would have a huge impact to his/her quality of life. Also, most middle class investors can't afford to put away a large chunk of net worth for 10 years waiting for loss to recover even if they have complete faith. Elon's net worth could drop from 30B to 20B but his quality of life would never change.
I am not saying Elon doesn't care but I think he does not understand small investors. HyperChange and TeslaDailyPodcast both came out and appealed to Elon - I think they did a great service for us. I also sent a letter to Elon via tsla ir - not that I expect him to read it but at least someone might compile the sentiments and provide feedback to him.
If you invested in NFLX, your would know from May 2011 $300, it dropped to $53 in a year! those who understood the business model stayed on, bought more, then it went to $2800, now $2457 (there was a 7:1 split in 2015).
I don't know how exactly TSLA will play out. Not saying it will move the same way NFLX did, I really have no clue. If you didn't use leverage in your TSLA stock purchase, you can keep saving cash, watch and see what will happen next. You might get a great entry point later.
Personally I stay the course. I have a lot of shares, continue to save cash, will continue to add down the road, be it $100 or $400. I'm not blindly adding. Everything I look at, this business is likely to hit big in 10 years.
If we look from the insurance angle, Tesla has a decent chance to produce 50 million vehicles in the next 12 years (I have a map to guess how many they will produce each year), if they earn $500 insurance premium from each car each year, they can earn a total of $300B in the lifetime of these cars. This is doable as they started to build their own bodyshops, the next natural step is to start their own insurance, knowing the accident rate is 4~5 times lower than normal cars. They have a strong competitive advantage to sign up customers. I'm not saying this is guaranteed to happen, it's a scenario, which has a decent chance to happen. Then there is the potential self-driving ride sharing business, they could earn $30,000 from each used Tesla, if they solve self-driving.
Paying too much attention to quarterly results may lead to missing the big picture. Even if you guess the results right, the stock might move unexpectedly. Better to have your own plan, don't play the Wall Street game.
I'm not a fan of leverage. A little bit diversification can help to reduce stress.