...Give the truck industrial strength electric outlets with days of run time, pneumatic outlets for tooling, hydraulics to move cargo, 4 wheel steering and precision positioning, plus 360 degrees camera vision and flexible illumination of surroundings and cargo space and they'll sell like hotcakes.
I.e. electricity should be used to turn the pickup truck into a mobile factory platform.
Also Elon should use the tried and true Tesla product cycle: introduce a bigger, better equipped, more expensive pickup truck first, then introduce higher volume, smaller sized mass market versions later.