The people who use trucks SERIOUSLY, to actually get work done, are all for whatever truck requires the least maintenance and has the best value. They will move right to electric no problem if it's a more compelling product. I know this because I used to do telesales work where many of my clients were semi drivers. I'd often ask them how they felt about Tesla semi. NONE of them seemed to have any reflexive hate for it, most were cautiously interested. Some wondered if it would work in the cold, specifically.
As for the yeehaw types, they'll come around toward electric pickups when they notice that the electric semis are ubiquitous, and when they see their more forward thinking friends jump to the guaranteed-to-be-better electric pickups. They're not hopeless cases. Show them a product that's undeniably better, and they will switch up.
Something tells me it will be a tougher sell to yeehaws than you think.