To clarify an earlier point I made about VW's competition for an EV subcompact being all subcompacts, including ICE:
Tesla's competition is pretty much just the ICE vehicles -- a sale of a Tesla comes at the expense of an ICE sale. But for them to sell an EV requires sacrificing an ICE sale or out competing Tesla. And their best offerings are for 2020 or later, and if they live up to paper specs are only competitive with current Tesla's, not 2020 or later Teslas.
The low end is another story as Tesla does not currently operate there so their EV sales primarily come at the expense of ICE sales -- the EVs are neither differentiated enough nor made in sufficient quantity to compete with each other.
Consequently the legacy makers must cannibalize their ICE sales while selling EVs at, at best, minimal profit. And this is the result of them squandering lead time (GM could have not tried to kill EV) and yielding EV superiority to Tesla so the high profit margin EV market is owned by Tesla. IOW, if they'd not delayed paying the piper they could be selling their "Tesla Killers" to a market that wants EV without having competition depressing prices/inflating expectations.
For long term market action this means that Tesla is a buy and hold because the legacy makers are doomed.
Yes, nothing new there but I did want to clarify what I was saying about competition.