Indeed, this half-hour unpaid endorsement from Jay Leno, could well be worth more than the price of a year of conventional advertising produced by Madison Avenue for an automaker. The YouTube video has been out less than a day, and is already approaching a half-million views. There will be more watching, when it actually becomes incorporated into a segment of Jay's TV show.
Those who are convinced by it, will advise their friends to watch it. Demand could explode exponentially. I'm not kidding. Let's hope production can keep up.