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Ford has had an on-again, off-again relationship with the Model E name, according to U.S. Patent and Trademark Office records. The automaker filed an application in February 2000 to register the Model E name as a trademark for the "use and maintenance of motor vehicles," but it was abandoned in 2003.
In February 2001, Ford applied to register the Model E trademark for vehicles, namely electric-powered boats and recreational jet boats, electric-powered cars, carts, scooters, SUVs, trucks, buses, and vans. Ford's trademark was registered in October 2003. The company cancelled it in May 2010. Ford filed another trademark application for Model E in January 2002, regarding messages among computer users "concerning the field of motor vehicles and related goods and services." It abandoned that application in May 2006.
Ford's latest application was filed in December 2013, several months after Tesla.
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