X App Discussion

willow_hiller · Jul 23, 2023

JRP3 said:
Elon literally killing Twitter Destroy the brand, kill the company valuation, lose half the ad revenue, then change the name. Genius at work.

You're losing sight of why Elon bought Twitter in the first place. He literally bought it for a set of users to help seed X. It doesn't matter if, in the short run, Twitter loses 90% of their advertisers and 50% of their users. Having some pre-existing user-base to jumpstart something brand new is pretty valuable:

https://twitter.com/x/status/1577428673971777536

Heck, look at Threads. Do you think they would have had millions of users sign up on launch day if it wasn't tied to Instagram?

JRP3 · Jul 23, 2023

willow_hiller said:
It doesn't matter if, in the short run, Twitter loses 90% of their advertisers and 50% of their users.

Actually it does, which is why Elon is desperately trying to get more advertisers and encouraging people to use the platform. Worse, if it keeps bleeding cash he might need to sell more Tesla shares.

willow_hiller · Jul 23, 2023

JRP3 said:
Actually it does, which is why Elon is desperately trying to get more advertisers and encouraging people to use the platform. Worse, if it keeps bleeding cash he might need to sell more Tesla shares.

Your definition of long run must be different from my definition of long run.

Also:

https://twitter.com/x/status/1683171310388535296

JRP3 · Jul 23, 2023

willow_hiller said:
Your definition of long run must be different from my definition of long run.

Also:

You said it didn't matter in the short run, Elon seems to think otherwise. And I don't know what your "also" link was supposed to signify.

Buckminster · Jul 23, 2023

https://twitter.com/x/status/1683216833430560770

willow_hiller · Jul 23, 2023

JRP3 said:
And I don't know what your "also" link was supposed to signify.

Just contributing to the thread. It wasn't a response to anything you said.

bruce4000 · Jul 24, 2023

I am a Tesla investor but unfortunately I keep having to pay attention to Elon and Twitter/ X and the likelihood of Elon having to sell large amounts of Tesla stock.m again.
I turned on my radio this morning to a national ESPN sports radio show, and they started talking about Elon of Tesla fame, changing the name of Twitter which they use a lot, to X. Then they say that videos on Twitter will be called X videos which lead them to saying are these “X” rated videos, or next XXX videos etc. they all thought rebranding to X was a stupid idea. Arggh

tivoboy · Jul 24, 2023

bruce4000 said:
I am a Tesla investor but unfortunately I keep having to pay attention to Elon and Twitter/ X and the likelihood of Elon having to sell large amounts of Tesla stock.m again.
I turned on my radio this morning to a national ESPN sports radio show, and they started talking about Elon of Tesla fame, changing the name of Twitter which they use a lot, to X. Then they say that videos on Twitter will be called X videos which lead them to saying are these “X” rated videos, or next XXX videos etc. they all thought rebranding to X was a stupid idea. Arggh

Trust me, X rated (think onlyfans) is coming.. no pun intended. The only thing that brings me pause on that vs. 3-10 months ago is the new CEO appointment. I can’t suss out whether she would be onboard with that type and category of product, lets call it allowance.

Just a Reader · Jul 24, 2023

The Twitter bird is relatable for many people, while the X logo looks like it has been designed for a deodorant spray for young men.
Would anyone entrust a company like "X", run by Elon Musk, with money transfers or sensitive data? I most certainly wouldn't. I don't even remotely like the idea that one company would basically hold all my data and my money.
Moreover, why should people who are using Twitter to voice their opinions also use them for any other services. Twitter hasn't even identified their users to KYC standards. Any attempts to start payment services on that basis would be killed by the regulators.

Buckminster · Jul 24, 2023

https://twitter.com/x/status/1683656350046232578

Buckminster · Jul 25, 2023

Does the media have any concept of the irony in them trying to suppress X by constantly talking about it?

Buckminster · Jul 25, 2023

https://twitter.com/x/status/1683801318605856768

JRP3 · Jul 25, 2023

Buckminster said:
Does the media have any concept of the irony in them trying to suppress X by constantly talking about it?

How about the irony that you think they are trying to suppress it? It's news and they report on it.

Chunky Jr. · Jul 25, 2023

I'm sure they looked into this before making the change, and it will be interesting to see what happens legally.

"There's a 100% chance that Twitter is going to get sued over this by somebody," said trademark attorney Josh Gerben, who said he counted nearly 900 active U.S. trademark registrations that already cover the letter X in a wide range of industries.
...
Microsoft since 2003 has owned an X trademark related to communications about its Xbox video-game system. Meta Platforms - whose Threads platform is a new Twitter rival - owns a federal trademark registered in 2019 covering a blue-and-white letter "X" for fields including software and social media.

Meta, Microsoft, hundreds more own trademarks to new Twitter name

Billionaire Elon Musk's decision to rebrand Twitter as X could be complicated legally: companies including Meta and Microsoft already have intellectual property rights to the same letter.

www.reuters.com

willow_hiller · Jul 25, 2023

Chunky Jr. said:
I'm sure they looked into this before making the change, and it will be interesting to see what happens legally.

"There's a 100% chance that Twitter is going to get sued over this by somebody," said trademark attorney Josh Gerben, who said he counted nearly 900 active U.S. trademark registrations that already cover the letter X in a wide range of industries.
...
Microsoft since 2003 has owned an X trademark related to communications about its Xbox video-game system. Meta Platforms - whose Threads platform is a new Twitter rival - owns a federal trademark registered in 2019 covering a blue-and-white letter "X" for fields including software and social media.

Meta, Microsoft, hundreds more own trademarks to new Twitter name

Billionaire Elon Musk's decision to rebrand Twitter as X could be complicated legally: companies including Meta and Microsoft already have intellectual property rights to the same letter.

www.reuters.com

The obvious question is: if hundreds of companies own the trademark to the letter X, why haven't they sued each-other already? I know most will have non-overlapping domains, but if there are literally hundreds, then surely there must be some overlap.

And the obvious answer is that nobody can trademark an English letter. They each own trademarks to their respective X logos. I don't think many customers are going to get confused between these:

tivoboy · Jul 25, 2023

Buh bye

WSJ News Exclusive | Elon Musk’s Rebranded Twitter Cuts Ad Prices

The social-media site X is offering hefty discounts to lure back ad dollars

www.wsj.com

brkaus · Jul 26, 2023

tivoboy said:
Buh bye

WSJ News Exclusive | Elon Musk’s Rebranded Twitter Cuts Ad Prices

The social-media site X is offering hefty discounts to lure back ad dollars

www.wsj.com

And brand verification requires a minimum spend. Nice!

willow_hiller · Aug 1, 2023

ID verification sounds like a step in the right direction:

https://twitter.com/x/status/1686438056922927128

Buckminster · Aug 2, 2023

https://twitter.com/x/status/1686637764765167616

Buckminster · Aug 2, 2023

https://twitter.com/x/status/1686666710164688896

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