I got mine installed today. I think 2 other Socal people also had their's done, hopefully the other two members? The installer shared they're in Redlands, and Moreno Valley.
Anyway, like Mr X above, looking at it in the daytime with direct sunlight shining on it makes it appear dark purple. I was under the impression that it's similar technology as Kindle Ink -- the digital ink tech, but looks like it's not entirely the same. I wished it wasn't purple,and just black/white. In any case, glad it's finally on. It did take the installer a good 2 hours or so though.
Having said that, I actually think this is work I can do myself lol, it's just tapping into constant 12v, at worst, just go directly to the battery.
Will post pic tomorrow!