I tuned into the 2016 Prius reveal that happened about a half hour ago. I must say, it was one of the biggest wastes of time that I've managed in a while. The reveal didn't include any hard facts regarding pricing, efficiency, etc. It's was all about ooo'ing and ahh'ing over the design (which isn't that great IMHO). They had an emcee, but I'm not quite sure why. Beginning to end couldn't have lasted longer than 10 minutes. If that's what one of largest automaker's reveal events look like for one of their most iconic vehicles, Tesla has them beat by a mile (even with Elon's occasional unpolished nature). Looking forward to the Model 3 event in March... Here are a couple of images, but for more, click here.