$500 is possible next year, but is entirely dependent on the Model 3's reception, continuing reservation totals, and its profit margins. If the Model 3 can't make Tesla operationally profitable, let's be real -- the
story is over. That's the first hurdle.
To get to $1000 Tesla needs to not just play in other industries, but disrupt them. Successfully. That means exponential sales and
profits from solar roofs, energy, trucking, and most importantly the Tesla Network.
The stock doesn't get to $1000 without a successful launch of the Tesla Network, which means Elon either needs to be right about only needing radar and cameras, or Tesla needs to make the fastest pivot to LiDAR that the world has ever seen.
Further Devil's Advocate (warning - avert eyes)
- Tesla has barely equalled Mobileye's single camera, single 2.5W chip autopilot performance with 8 cameras and a supercomputer.
- Powerwall 2s are still backordered and not shipping in quantity
- Tesla filled the Australia order with cells from Samsung, which, coupled with the previous point implies the TE cells and/or Gigafactory production is insufficient to support TE.
- Tesla is still selling full self-driving without a single delivery one year after its introduction (representing a potential liability). And will apparently continue this with the Model 3.
- Tesla is trading on brand and perception, so a recall or other large negative event could shatter either of those qualities.
On the Plus Side
- Tesla is competing in an industry that's been devoid of any meaningful innovation in decades
- Tesla is competing against risk-averse companies intent on protecting their own combustion engine IP and dealer networks
- The Model 3 drastically exceeds the price and performance point of everything on the drawing board at least until 2020.
- No one will have the battery supply for the world-wide deployment of meaningful competition until the same timeframe.
- No one else will have an equivalent Supercharging network until at least the same timeframe
- Musk is not playing by any established rules nor is he limited by conventional thinking. He's Macaulay Culkin from Home Alone being chased by dumb adults who always know better but can never catch him. He's more clever than you, he'll out think you, he's not playing by your rules --- and yet for dinner he just might eat a whole box of Oreos..
tl;dr: If Tesla is $1000 by next June I'll FedEx a bottle of Gran Patrón Platinum to a P.O. Box of your choosing.
![Wink ;) ;)](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Next June's not enough time.