Red Sage
The Cybernetic Samurai
A lot of other guys have already told you, but I'd might as well do so as well. The BMW 3-Series outsells every other premium sedan in the entire world. Not some, not half, but every single one of them. Those companies that have offered direct competitors to the 3-Series, without putting Performance at the forefront, have gotten their arses handed to them on a platter for over three decades.In my opinion, Model 3 ludicrous will NOT be as fast as Model S ludicrous. There is no way Tesla would allow a much cheaper product to outperform their flagship, this is basically business 101.
Let's take Lexus as an example, shall we? Until they unveiled their F-Sport series of cars, the Lexus LS marque flagship vehicle was their sacred cow -- nothing in their product line was allowed to approach its Performance. Result? The sport-y look-ing Lexus IS cars got their butts handed to them by a bargemobile in the same product lineup. And, sales of the IS paled in comparison to the 3-Series. Heck, the Lexus ES, a rebranded Toyota Camry/Avalon, outsells the IS too (and still lost to the 3-Series by around 30,000 units)!
Meanwhile? The BMW 3-Series used to use the same engines as the 5-Series and 7-Series... Up to a point. No 12-cylinder or 8-cylinder motors were allowed in the 3-Series. Not that it mattered too much. The inline-4 and inline-6 motors used in the 3-Series outperformed both their counterparts, and alternate drivetrains of 5-Series and 7-Series -- for a whole bunch less money.
Business 101 tells us that BMW's strategy of NOT protecting their flagship vehicle from their mass market vehicle works like gangbusters. Tesla Motors employs smart people who have noticed that fact. So, no... The Model S will not be 'protected' in any fashion from the Model ☰. People who want a larger vehicle, with more storage capacity, will get a Model S instead of a Model ☰, and that's just fine. Keep in mind that when the Model S was launched, Elon Musk thought that they might be able to manage in the neighborhood of 15,000 to 20,000 units per year, worldwide. By the first half of 2013, he was projecting annual sales of their third generation vehicle would reach 500,000 units by 2020. So, three years before the unveiling of the Model ☰ he was laying the framework for outselling the Model S by anything from 25:1 to 33:1. It turned out the Model S was much more popular than he had hoped, so it may 'only' be a ratio of around 8:1 or 10:1 instead once Model ☰ is on the road. For the sake of comparison, during 2015 the BMW 7-Series was outsold by a 10.2:1 ratio by the 3-Series.
At the 15,000 unit per annum goal for Model S, Tesla Motors would have sold seven years worth of cars through the first three-and-a-half years of its Production. There is no reason whatsoever to 'protect' that car from its younger sibling. The Model S is an unmitigated hit, and has outsold AUDI A8, BMW 7-Series, and Porsche Panamera three calendar years straight in the US. And yes, it is leading them all again this year (along with Mercedes-Benz S-Class), with no end in sight.