"Pure profit" is how people stay in business, and "auto-pilot" is not "pure" profit, as it entails software and hardware and firmware that every other company in those businesses charge for. But I doubt they are penalizing. They are selling to those people that are willing to buy the car that gives them the most profit -- so they can stay in business. Those on that list get their cars first. But that's good business. Toyota does the same thing.
As it happens, it's moot...I received my car Saturday, in flawless condition. I'm a giddy fanboi, proselytizing all things Elon far and wide.