Although I am not as eloquent as Dave, I value this thread the most as the other threads are just cancer at this point. So if Dave doesn't mind, I'd like to add onto his thoughts.
1) Elon is not a terrible manager- Does he have his quirks? Yes. Would I want to work for him personally? Hell no. But people who make this argument ignore a few things. Just looking at SpaceX (which Elon took over from the start), the company has been remarkably successful since 2009 and beyond. There, Elon built the right leadership team (Gwynne, Tom, Hans, etc.), and has carried on revolutionizing the industry. Elon's clearly not opposed to having a COO, he just needs to find the right one. That brings me to my second point.
2) Elon is really only taken the steering wheel himself at Tesla for the last half year- What do I mean by that? Looking at all the evidence, it was clear that Elon was solely focused on engineering and design, and left the production and production engineering to Doug Field. See Tweet exhibit 1. In 6 months, we have gone from 8000 cars per quarter, to 4,500 (conservative) cars per week. We need to give him credit for that exponential progress (most of us, including the bulls, thought would be incredibly difficult or somewhat improbable.
3) What I hypothesized happened- Given those two facts, as well as the evidence that I've gathered, I'll surmise what I think happened in the last year or two. For most of 2017, Elon focused his attention onto SpaceX. SpaceX was coming off a second explosion of the Falcon 9, the Falcon Heavy had been delayed for years, Tesla's stock price was soaring and Model X was ramping, and Model 3 looked good on powerpoint. All the evidence pointed to focusing on SpaceX, and Tesla would take care of itself. What Elon underestimated was how unfit Tesla was. Tesla had gone on a huge hiring spree, and was no longer the lean company focused on manufacturing and product design, but rather a large bloated corporation with lots of middle management. Even worse, many executives (i.e. Doug Field) are "yes men" to Elon, leading to a focus on over automation.
Through the end of 2017 and the beginning of 2018, Elon still had trust in his direct lieutenants, and was still focusing more time on the design of the Falcon Heavy. Slowly, he realized that he not only had the wrong team in place, but needed to take control personally. He downsized the company, focused in on manufacturing and production, and we are now profitable as a corporation. And objectively, the results have been astounding. We've gone from an existential risk to being worried about if the delivery centers will be able to handle the flood of cars. That's a problem we dreamed of having just six months ago.
4) Why we should be optimistic-
- Although the stock price is much lower today than the highs we hit a year ago, the company's in much better shape. Despite the FUD, there is no existential risk to the company anymore. Buffet always says be greedy when others are fearful, and fearful when others are greedy. With production non-existent before, the stock was abnormally greedy. Today, with production at clear disruption levels, the stock is abnormally fearful.
- Elon is making tremendous progress. Within the last six months we went from losing money to being profitable (KNOCK ON WOOD). He's not someone people with thin skin want to work for, but his results speak for themselves. Given his focus at Tesla is getting us to sustained profitability, and continuing to grow revenues at 50%, I feel confident in those things happening. When Elon puts his mind to something, he usually gets it.
- Elon will build the right leadership team eventually. Elon needs to find his Gwynne. We shouldn't rush Tesla to hire a COO. Elon is shaking Tesla up because the old Tesla was not great (good but not great), and executive turnover is going to be the norm. A necessary step to finding the right fit is find/push out the wrong fit. That's what we are going through today.
- DaveT is right on the public representation part. I wish Elon would STFU and stop tweeting and portray the image of a polished CEO, but a Polished CEO would not bring us SpaceX and Tesla. If he could be polished and let the fundamentals talk, that would be the best situation. But option 1B of an unrestrained Elon isn't bad.
Exhibit 1:
Elon Musk on Twitter