Did Tesla just give 2016 guidance?
In the last 5 trading days since Q2 earnings, TSLA has gone up $30 (from $223 on July 31 to $252 today). Some people are baffled trying to find the reasons. But in my perspective it’s quite simple: Tesla’s surprise announcement of 100k production run rate by the end of 2015.
So I want to take a deeper look into Tesla’s surprise announcement and what it means.
First off, let’s be clear. Big money (institutional/fund investors) is needed to move the stock in significant directions. Traders feed off of those bigger movements to amplify them. And retail investors tend to trail last.
To big investors, they can’t take production numbers and enter them directly into their spreadsheets. They need to take production forecasts and then translate them into sales/revenue and then enter revenue into their spreadsheets. Thus, when Tesla announced a 100k production run rate by end of 2015, what funds/analysts are doing is they’re translating that number into revenue/sales and then adjusting their forecasts.
So, what does 100k production run rate by end of 2015 mean?
First, Tesla is in effect giving guidance for 2015. Since they already announced 50k production run rate by end of 2014, a 100k production run rate by end of 2015 means that Tesla will likely deliver 65,000+ cars (to be conservative) for 2015, and possibly more. Elon mentioned at least 60k cars delivered in 2015 but he seemed to be giving a conservative number.
Second, Tesla in effect give rough guidance for 2016. By announcing they’re aiming for 100k production run rate by end of 2015, that pretty much is saying that they expect to sell at least 100k vehicles in 2016. I say at least, because it’s likely going to be more than that since they are planning to start 2016 at over a 100k production run rate and should be able to easily sell that amount as long as there is demand (note: in the conference call Elon emphatically mentioned several times that demand won’t be an issue).
Now, not many funds/analysts were expecting Tesla to sell over 100k Model S/X in 2016. And not many were expecting Tesla to announce such guidance so early (still mid-2014).
In effect, Tesla is giving a huge bullish/confident projection saying that demand is not an issue and they’re going to sell at least 100k cars in 2016 (of course they qualified it by saying they need to keep executing and in absence of a macroeconomic event).
By announcing 2015/2016 guidance (in rough terms) this de-risks TSLA as a company/stock in the view of the institutions.
For a while I’ve mentioned that the big number to watch is when people/investors/institutions start believing that Tesla will/can sell 100k Model S/X vehicles in a year. I wrote this in Feb 2014 when TSLA was at $200 (Q4 2013 results - data points, projections and expectations - Page 16):
Anyway, I'm not going to share my thoughts on where I think this is headed in more specific terms because I'm not interested in giving short-term price targets and such. And I don't like influencing short-term trades/decisions since the skills needed is so high. Rather, I’m just trying to share thoughts so we can all try to think more deeply on such topics. Some articles attributed the $10 stock rise a couple days ago to the Chinese trademark issue being resolved. Really? Is that worth $10? Not a chance. There’s a bigger backdrop of buying going on that’s driving the trend.
In the last 5 trading days since Q2 earnings, TSLA has gone up $30 (from $223 on July 31 to $252 today). Some people are baffled trying to find the reasons. But in my perspective it’s quite simple: Tesla’s surprise announcement of 100k production run rate by the end of 2015.
So I want to take a deeper look into Tesla’s surprise announcement and what it means.
First off, let’s be clear. Big money (institutional/fund investors) is needed to move the stock in significant directions. Traders feed off of those bigger movements to amplify them. And retail investors tend to trail last.
To big investors, they can’t take production numbers and enter them directly into their spreadsheets. They need to take production forecasts and then translate them into sales/revenue and then enter revenue into their spreadsheets. Thus, when Tesla announced a 100k production run rate by end of 2015, what funds/analysts are doing is they’re translating that number into revenue/sales and then adjusting their forecasts.
So, what does 100k production run rate by end of 2015 mean?
First, Tesla is in effect giving guidance for 2015. Since they already announced 50k production run rate by end of 2014, a 100k production run rate by end of 2015 means that Tesla will likely deliver 65,000+ cars (to be conservative) for 2015, and possibly more. Elon mentioned at least 60k cars delivered in 2015 but he seemed to be giving a conservative number.
Second, Tesla in effect give rough guidance for 2016. By announcing they’re aiming for 100k production run rate by end of 2015, that pretty much is saying that they expect to sell at least 100k vehicles in 2016. I say at least, because it’s likely going to be more than that since they are planning to start 2016 at over a 100k production run rate and should be able to easily sell that amount as long as there is demand (note: in the conference call Elon emphatically mentioned several times that demand won’t be an issue).
Now, not many funds/analysts were expecting Tesla to sell over 100k Model S/X in 2016. And not many were expecting Tesla to announce such guidance so early (still mid-2014).
In effect, Tesla is giving a huge bullish/confident projection saying that demand is not an issue and they’re going to sell at least 100k cars in 2016 (of course they qualified it by saying they need to keep executing and in absence of a macroeconomic event).
By announcing 2015/2016 guidance (in rough terms) this de-risks TSLA as a company/stock in the view of the institutions.
For a while I’ve mentioned that the big number to watch is when people/investors/institutions start believing that Tesla will/can sell 100k Model S/X vehicles in a year. I wrote this in Feb 2014 when TSLA was at $200 (Q4 2013 results - data points, projections and expectations - Page 16):
I don’t think this will happen in Q4 ER, but at some point this year people will wake up to the fact that demand for Model X is very strong. On TMC we know Model X reservations are already at around 12,000. And I think Model X demand could be at least as high as the Model S. At some point (maybe this year), people will realize that Model S global demand is at 50k+ units/year and Model X global demand is at 50k+ unit/year. If you do the simple math (100k units x $100k asp = $10b x 30% gross margin = $3b GM x .5 (expenses) = $1.5b income. Give it a 25x forward multiple and you’re looking at a $37.5b valuation or close to a $300 stock price). In other words, if Model S remains robust (ie., U.S., Europe, China) and Tesla is able to ramp production significantly, and if Model X reservation pace picks up (test drives are supposedly starting in Autumn this year), then it could become clear to the market that Tesla is headed to 100k Model S/X per year in a couple years, and that could take the stock higher. I wouldn’t be surprised to see TSLA print $300 at some point this year. That being said, if TSLA runs into challenges (ie., production challenges, safety issues, fires, etc), then the stock could get hit as the valuation is based on future earnings potential and a generous multiple.
Anyway, I'm not going to share my thoughts on where I think this is headed in more specific terms because I'm not interested in giving short-term price targets and such. And I don't like influencing short-term trades/decisions since the skills needed is so high. Rather, I’m just trying to share thoughts so we can all try to think more deeply on such topics. Some articles attributed the $10 stock rise a couple days ago to the Chinese trademark issue being resolved. Really? Is that worth $10? Not a chance. There’s a bigger backdrop of buying going on that’s driving the trend.
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