Blog Audi Receives 10,000-Plus Pre-Orders For e-tron

Takumi · Sep 28, 2018

How much deposit did one have to place to pre-order?

r0xx0r · Sep 28, 2018

$1k deposit. The problem is which audi dealer is willing to sell & maintenance an audi EV car?

dqd88 · Sep 28, 2018

this is good for the overall advancement of ZEV

jboy210 · Sep 28, 2018

Good. More competition gives us more choices and better products.

Brando · Sep 28, 2018

electric motor supplier?
eDrive | GKN Solutions | GKN Driveline | Our Division | GKN Group
actual factory seems to be Audi Starts Production Of E-tron Electric Motors

batteries and competition with existing ICE models I suspect are the largest constraights

IF Audi wanted to encourage e-tron sales how about offering one vehicle to each dealership on consignment? (no flooring costs)

As we all know, Tesla is supply constrained. Demand isn't the problem. Production is.
Would a refreshed Model X be able to significantly reduce costs with standard "4 door" version?
Or perhaps a 2 door (coupe) version?? yes a 3 door like my old Saab

Looks like in the next two years the competition will heat up. Interesting to watch.
(how much might India, China and Russia step up to electrification?)

jboy210 · Sep 28, 2018

Brando said:
electric motor supplier?
eDrive | GKN Solutions | GKN Driveline | Our Division | GKN Group
actual factory seems to be Audi Starts Production Of E-tron Electric Motors

batteries and competition with existing ICE models I suspect are the largest constraights

IF Audi wanted to encourage e-tron sales how about offering one vehicle to each dealership on consignment? (no flooring costs)

As we all know, Tesla is supply constrained. Demand isn't the problem. Production is.
Would a refreshed Model X be able to significantly reduce costs with standard "4 door" version?
Or perhaps a 2 door (coupe) version?? yes a 3 door like my old Saab

Looks like in the next two years the competition will heat up. Interesting to watch.
(how much might India, China and Russia step up to electrification?)

Chinese customer already buy 50% of the EVs sold. China has policies that favor EVs. Like making ICE car potential owners go through a lottery with lower odds of getting a license plate in large cities. One article I saw showed the odds at 1 in 700 in Beijing. And large numbers of free charging stations.

xav- · Sep 28, 2018

How’s gonna spend $75k for this when you can just buy the identical model with a gasoline engine for $30k less

mrbulk · Sep 28, 2018

I'm unsure how the legacy ICE makers will fully handle the overall transition to EVs when all is said and done. It would be like a CD mfr. now making MP3 thumb drives too, or Kodak hawking digital media (even though I hear they themselves invented it). They are all stuck with a mountain of product-specific mfg. infrastructure and decades of time, effort and monetary investment geared towards developing and refining gas engines...

Lasairfion · Sep 28, 2018

I'm interested to know what it's like in the real world once people actually own one and have to drive it each day. Looking forward to some reports from owners.

bxr140 · Sep 28, 2018

xav- said:
How’s gonna spend $75k for this when you can just buy the identical model with a gasoline engine for $30k less

Near as makes no difference, that's been the argument against buying a Tesla for the past 6 years.

I'm glad the e-tron exists, I hope it sells like hotcakes.

Az_Rael · Sep 28, 2018

r0xx0r said:
$1k deposit. The problem is which audi dealer is willing to sell & maintenance an audi EV car?

They already sell a plug in hybrid, so dealers probably already have techs for those. Not much of a leap to go from servicing a permanent magnet motor plug in hybrid with a 8kWh battery to working on full EVs. Probably easier actually since that hybrid still has a gas engine too.

r0xx0r · Sep 28, 2018

Az_Rael said:
They already sell a plug in hybrid, so dealers probably already have techs for those. Not much of a leap to go from servicing a permanent magnet motor plug in hybrid with a 8kWh battery to working on full EVs. Probably easier actually since that hybrid still has a gas engine too.

Hybrid is fine as it still an ICE car, they could try upsale the hybrid as “premium”. But ZEV is another thing. There is a conflict of interest situation here. Remember Tesla selected the no-dealerships model because of this reason.

I think other car makers should have a rule like: if you want to get 10 Audi Q7 for your dealer, you must get one Audi e-tron. I know Honda uses this strategy in Asia to sell “budget/low-end” vehicles.

Az_Rael · Sep 28, 2018

r0xx0r said:
Hybrid is fine as it still an ICE car, they could try upsale the hybrid as “premium”. But ZEV is another thing. There is a conflict of interest situation here. Remember Tesla selected the no-dealerships model because of this reason.

Well, it is still Audi we are talking about here, so I am sure the BEV will need just as much maintenance, repair, and Audi Care service plans as the ICE. (Its not like Tesla is winning the "EVs need less service" war anyways.)

Full disclosure: former Audi owner here.

Bill33525 · Sep 28, 2018

Was in my Audi dealer today, asked about the E-Tron. The GM went to the Reveal and all the techs are attending classes in Miami soon.
Audi advertises they are serious about dealer support for customers. Only problem is they will not have cars on the lot for a long time. Only way to get one relatively soon [2nd qtr next year maybe] is to put down 1K and wait for your car. The advertised range is right around 200 miles. Will be interesting to read early reviews.

jboy210 · Sep 28, 2018

xav- said:
How’s gonna spend $75k for this when you can just buy the identical model with a gasoline engine for $30k less

Apparently 10,000 people will. They put down $1,000 deposits.

Brando · Sep 28, 2018

xav- said:
How’s gonna spend $75k for this when you can just buy the identical model with a gasoline engine for $30k less

I think $25,000 less, and so you need to save $5,000/year on fuel and oil. After 5 years real savings kick in.
Only buyers can make actual calculations. Some buyers just buy what they want.
we shall have to wait and see

ps - Canadian told me his gas for SUV was costing him $320/month

Lasairfion · Sep 29, 2018

UK:
For a large saloon car, I'm paying around £1.31 a litre for diesel x average of 15,000 miles a year at 40mpg = £243.80 a month in fuel costs
($316.67 USD, $410.27 CAD)

Asides:
UK and US gallons are different sizes.
£1.31 a litre is $6.46 USD per US Gallon
40mpg here is 33.3mpg over in the USA

Brando · Sep 30, 2018

oh, I just figured out my Audi $50,000 Q7 will save me $25,000 from the e-tron and it really only costs going/filling at gas stations and doing maintenance at the dealership. Great deal if you don't actually drive much. Guess I'll keep my old ride - don't drive all that much anymore.

30seconds · Sep 30, 2018

Bill33525 said:
Was in my Audi dealer today, asked about the E-Tron. The GM went to the Reveal and all the techs are attending classes in Miami soon.
Audi advertises they are serious about dealer support for customers. Only problem is they will not have cars on the lot for a long time. Only way to get one relatively soon [2nd qtr next year maybe] is to put down 1K and wait for your car. The advertised range is right around 200 miles. Will be interesting to read early reviews.

Early reviews are going to be awesome. The real world ones, maybe not so much.

Blog Audi Receives 10,000-Plus Pre-Orders For e-tron

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