Prior to the accident, the program averaged a flight roughly every eight to 10 weeks. Even doubling that cadence, it is very unlikely that New Shepard would come close to being revenue-neutral. As one person familiar with the company's finances told Ars, "It's definitely a money loser. Always has been." Another person told Ars that New Shepard is "hemorrhaging" money.
New Shepard is just one of many lines of business being pursued by Blue Origin. There is competition within the company for resources to build engines, big rockets, lunar landers, and even a space station. At Virgin Galactic, there is only suborbital space tourism. In other words, Blue Origin could end New Shepard and still be a major space company. At Virgin, it's the whole enchilada.