I like the looks of the i3 and the whole cfrp thing, but it really seems like too little, too late.
For 10 grand more you can get the Tesla S with more range, better performance and more seats. i know it's not a direct competitor but still...
On top of that, the Bimmer's numbers aren't any better than the Leaf's and a lot more pricey. I expect the handling might be better but still.
If the BMW is $40k, the base Model S is $17.4k more.