I did this and part of my XM-Radio install. The cable was run on the passenger side by removing the center console side panels (they pop off), unscrewing the side rails, and also popping off the cover for the cup holder. You can directly access the wires to the cigaret lighter and connect directly there. You can hide the cable along the passenger side and replace the rails and panels. The extended cigaret lighter supports 4-high power USB ports and 3-12V ports (
https://www.amazon.com/gp/product/B074QJRQ3V/). I cut the 12V plug with the voltage display off and reused it to power my XM-Radio. This is installed below the flip up phone holder.
View attachment 341690
(XM Radio for reference. Cables and tuner attached behind)
View attachment 341692