I wonder if, like so many things, it was a calculated decision.
Take the hit from "having an underling discount without permission" then having to step in and "fix" it versus not being profitable Gap/NonGap for the quarter. The market was lining up to slaughter the company if they missed guidance this quarter.
Ding ding ding. Come on up... what do we have for the winner?
Please please everyone tell me if you think Elon Musk is being so genuine to the point he heard of this news scrolling his twitter and clicking on a reddit article. Think about it. Same guy building rockets and what not hears of company policy shaking news sitting in a lazy boy on twitter? Or is the new PR from apple invovled in this?? Now that's a stretch, but people asking me for evidence really need to think of what they are posing for the alternative or "face value".