LA is probably the center of exotic rentals, in part because of the movie industry. The Bugatti Veyron is available at an astronomical price per day (think more than the median household monthly income in zip 90275) plus distance charge, “common” cars like Ferraris and Lamborghini’s are much cheaper.
My guess is that the first Roadsters to be rentals will go for something above $3000 per day, reducing as the numbers grow. Newly introduced exotics typically rent for a multiple of the later prices.
Eons ago I used to rent a number of newly introduced high end cars on behalf of a client auto manufacturer. Bought some too. If MSRP is high, early rentals approach the purchase price for quite nice cars.
Therefore, if Roadster really becomes a cult magnet initial rental price could be much higher than the $3000. I guessed.
Long, long ago in 1989, I rented a Lexus LS400 from $1,400 per day. It had been first on sale a few weeks before. Roadster will probably attract massive early rental interest from auto industry, film\celebrities and very wealthy exotic car buffs. If lots of those appear the sky could be the limit.
After all it will be supply constrained.
This post reminds me...
Just imagine a gaggle of new exotic rentals all together at a closed circuit track, being compared with one another against a prototype competitor. That really happens.
You’ll not see a $1500 per day new Tesla Roadster anytime within the next five years, unless I’m totally wrong.