it has terrible aerodynamics, which is very important for an EV. Don't think it's a good application. Battery size needed would be huge.
The Rivian is the closest, and I don't think they can make that cost-competitive. 135 kWh, more battery than the EQS or Model S which sell for $100K or more.
Bronco is really popular because it's $30-40k. This sort of off-road truck is the best application for ICE and worst for EV. These people want to go camping in far back woods Montana or so where even fuel stations are rare, much less DCFC.
EVs shine when people drive many miles on-road near infrastructure and the electricity cost savings vs gasoline make up for the battery costs.