Ours is loud. Not too much to be annoying, but it’s certainly louder than our S was. I could see it being too much for some people.
Mine is too loud. The standard setting seems to be 3 and 4, which is definitely audible when there's no music on. When I manually set it to 1 or 2, it is about what my S is at its 3 setting.
I asked service about this, and they said they've heard this comment before. But no fix/change is planned that they are aware of.