- Blink failed because they targeted local users; no one is going to pay $0.50/kWh when it's $0.10/kWh at home... I agree 100% that pay per use would decrease local use... I always have... my point is that local use is maybe ~5% of SC use... as you've stated transient use is unlikely to be impacted. Most people already move on from SCs quickly... there's no reason to think that a per minute fee will significantly impact SC requirements... especially now that Tesla is hiring Valets to increase throughput during peak hours.
Local charging is MUCH higher than 5%. (Where did you get this number?) I would guess it's closer to 30%. When the Model 3 comes out, and a lot fewer owners have access to 220v charging at home, the percentage will almost certainly grow even further.
- You can't collect $200M upfront over time... I'm referring to it as 'upfront' for a reason... you have to have SC there to pay to use... that's going to cost $200M upfront... not over time.
You can't get around the upfront cost... you can't fund building a future network with that future network. The division between capital and maintenance costs is still largely an unknown. The SC network could operate like a ponzi scheme... which sounds bad but ponzi schemes only fail when they stop growing. Basically as long as Tesla keeps growing then there's no reason $2k/car can't support 'Free Long Distance charging'... once the network is mature a use fee will make sense.
You can borrow against future revenues. And you can still use some of the vehicle sale price towards the build-out. The smaller the network you expect to need, the less you have to pay/borrow up front.
Here's some amusing Pros and Cons to charging $10/hr...
Pro:
- Cars get cheaper by ~5%
Con:
- Lose 'Free Long-Distance charging' for marketing
- Confusion; 'how do you convert $/hr to $/gal @ 40mpg ?!?!?' -confused Tesla shopper
- 'I accidentally fell asleep charging and now I owe $50!... there was no one even there!' -Irate Tesla owner
- 'Why am I paying ~$1 more per charge?' - Model 3 70kWh owner whose car charges slower than a 90.
- More roadside assistance towing costs... people already cut charging close to same time....
More confusion... should we take the Honda or the Tesla... it's an extra 50 miles to follow the superchargers and ~2 hours of charging that's $20... about the same as gas now since we can take a more direct route... and we save ~3 hours of extra travel and charging time....
5% is a lot. Those who can't afford the 5% would buy an ICE instead. Those who can afford it will likely buy other high-profit options instead (e.g. premium audio). So by reducing the base SC-enabled price by 5%, Tesla gains a lot of customers and also gains a lot of high-profit option upgrades.
"Free Long-Distance charging" will still be effective marketing to differentiate the high-end Teslas from the midrange, and a reason to consider getting a Model S instead of a Model 3.
One-time confusion is solvable. Even at $0.25/minute, it's a lot cheaper than gas.
It's not necessarily a bad idea to waive the stall-hogging fee if no one is being blocked. Perhaps they should do this. Or else send you a text message or warning chime if you're stall-hogging, so you won't sleep through it. This is a very rare and contrived case though; how often have you actually fallen asleep at a supercharger?
The 70kWh driver paid $10k less for his car than the 90kWh driver. (More likely Model 3 will be 55kWh / 70kWh.) It takes a lot of $1's to make a dent in that difference. And for charging towards the bottom of the pack, both vehicles will probably be able to accept the same maximum charge rate. In most cases that will be enough to make it to the next charger. It's only toward the higher end of the pack that the charge rate starts to meaningfully differ.
The car is getting a lot smarter about preventing Brodering. You have to ignore a LOT of warnings to actually run out of juice. I don't expect there will be increased towing incidents.