Exactly.
When the Know-It-All commentators come to CNBC and Bloomberg and give advice to Musk to:
"ignore the shorts and all negative FUD stories from the media and just simply focus on delivering, then everything will be all right"
I say they are completely wrong.
For a consumer product like a car, perception, reviews, word of mouth, CR reviews - everything matters. You could make the best product, but simply cannot overcome if there is a widely held perception that Tesla's catch fire or Tesla will be bankrupt within a year. And that is EXACTLY what the shorts, haters and the pimps in the media were hoping will happen. By continuously spinning exaggerated negative stories they were hoping Model 3 demand will dry up, and then it is recipe for bootstrap to death. Fortunately the positive social media buzz from the owners drowned out the planned attacks from the shorts and media.
So every bit of comment you make in Twitter, in TMC and YouTube absolutely helps.