Wow, hope its a mistake...I paid 2600 for pearl white last september, and kind of like that it isn't the most popular colour (though I still see a bunch of them). Having it 'free' now as well as thinking it being the most popular is a double kick to the nuts (along with all the other price reductions/inclusion of autopilot since last sept)....the joy of being an early adopter
From a non selfish side, it is a great colour. Realistically from a distance even standard white looks the same. Wonder how many people who rushed to order black would regret their purchase if they knew pearl white would have been 'free'....but I can't see how it makes sense for them to give a premium multi coat paint as standard. Their costs are higher for multi coat since its a more complicated paint. I'm still thinking its an error....
To whom it may concern at Tesla;
Your new Model 3 pricing structure but I thought I would start here. I purchased my Model 3 at the end of February 2019, reservation RN107729426. The purchase price for my 2019 Model 3 Standard Range Plus came to $43,000. The breakdown is as follows:
Model 3: $35,000
Standard Range Plus: $2,000
Black & White Interior: $1,000
Pearl White Paint: $2,000
Auto Pilot: $3,000
Total: $43,000
Now my understanding is that the price of the current Model 3 Standard Range Plus with the same color and options is $39,990. The current pricing indicates that the base price dropped around $1,000 and the Pearl White Paint is now included in the base price. What has basically happened is that you have devalued my Model by $3,010! You did this in the same model year as mine. How can you now include the $2,000 pearl white paint that I paid for only 5 months ago in the base price? Never have I heard before that the
same model year vehicle will get this type of devalue, I spoke with the manager at a local Chevrolet dealership and they said that this is unheard of.
Again, you devalued my vehicle over $3,000 and more to the point, you did this in the same model year which does not differentiate my Model 3 that I paid $2,000 for the pearl white paint option to a Model 3 that is purchased today. If you were to have done this in the next model year this would be a moot point, because the added value with the extra cost on the pearl white paint would have stayed with the 2019 model year. Resale value would have accounted for a 2019 Model 3 has a $2,000 paint option on it.
I waited 2 years, yes 2 years for the model I wanted to become available. I’m not a rich man by any means and during that time I saved, and saved to be able to afford this car, the pearl white option car. The extra $2,000 for the paint was a stretch for me to make it happen but I was able to do it. The car has been in Tesla Service on 3 different occasions; paint scratches on delivery, a squeak in the front end and something with the electrical system. It has been by far the worst overall experience that I have ever had with a new car. Service had the car in total over a month and now with this $3,010 devaluation of it I can say with certainty that I would have never purchased this car and can say in my option that Tesla does not take care of it’s customers by pulling “stunts” like this with no regards to their customers that gave deposits, waited for 2 years and now are stuck with a car that lost $3,000 of its value. Really shame on Tesla.
My wife is on the Model Y reservation list but I can honestly say I think that money would be better spent on your competition that is coming in your rear view mirror. I think we will be asking for the deposit back.
There is so much you could have done to not have the Model 3 pearl white owners feel this way. You could offer up the $6,000 Full Self-Driving option for free just to tell us that you still valued our business, or at minimum offer it up for half price which would have brought the value of the car back to par. Instead, you did nothing.
In closing, my goal is to get some kind of response to know that I have been heard and to receive some kind of explanation that makes sense instead of sitting here wondering how in the world I could have fallen for a blatant bait and switch scam