I don't believe you can eliminate the people, because they comprise the market segment targeted by each company.
Use the example of Timex, or Tag Heuer to Rolex made above.
I understand the example. I get it.
Maybe we have delved into the realm of the "haves and have-nots". I really didn't want to do that, but oh well.
Maybe we shouldn't even compare the cars because we can't compare:
practicality
efficiency
price
environmental impact
With these 2 cars we have to include:
pride
status
self worth
self esteem
identity
vanity
Is that what we are saying? If so then.....my apologies for the conversation.
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