I had the car for 9 days before price change. I would personally be fine if it was over a month until price change. So a 30 days price guarantee. But then again, it doesnt have to be that drastic, it can go one of three ways:
1. Straight up 30 day price guarantee. If price dips, refund
2. Justification as to why refund doesnt make sense (as they have with previous price drops on M3) where they dropped the features, or changed something, so that the amount extra you paid is worth something. You actually paid for something.
3. Credits, this can be supercharger, premium connectivity, store credit (not to full amount but lets say 30 to 50% of the drop). Or combination thereof.
In this case its the 4th approach, the most bridge burning one for their customer base. Just tell them to F themselves. And dont forget here. They are refusing to adjust it for those that took delivery period. Even if you are within return window. They are saying, return the car and then order new one for less (in hopes of discouraging people from doing that because its a bit of a hassle). Basically they are only doing what they are obligated to by law/contracts. There is zero olive branch here, zero attempts to make it right. They are totally in their right to do this. But as a customer I feel burned. And let me make it clear. Im not burned by the price decrease. Thats fine and inevitable. I am burned by their refusal to make me, early adopter feel ok about it. Its a straight up "we got your money, now go take a hike" approach. It stings.
I imagine this is all entirely predicated on the mentality that there will not have a shortage of customers, so losing a few hundred maybe thousand (basically everyone that was part of quarter end push) is fine, because there is a line out the door. As a customer, that stings.