For some of us there's a concept of the "capacity of the battery". Charging to "above 100%" is like your gym teacher telling you to give 110%. Even back then I was like "f you, teacher, and your bad math."Yeah, that's the mystery of it. From a human-interface perspective, it's odd to expect people to associate "87%" (or whatever) with "normal." If we're not supposed to set it to 100% as a matter of course, from a man-machine interface perspective they should change the scale so 100% is "normal" charge and 110% (or whatever) is "range" charge. Psychologically, it will be hard to explain to people that they should set this value to a non-round number.
That said, I get why "full" means "100%" to some people and that a number < 100% as "full" can be confusing. In part this is why I generally avoid the term full, in favor of "standard" and "range" terminology.