It helps that Tesla stores and future Tesla Solar stores can cross sell Tesla products thus lowering customer acquisition costs.
I thought that people go into Tesla stores to "buy", not to be "sold" by your traditional car sales person type.
Do people believe that the "salespeople" in the Tesla stores are the right types to "sell" solar? "Hey, now that you have picked out the options, let me tell you about a great deal we are having on solar for the home. Oh wait, you are thinking of not getting the Ludicrous upgrade so you can get solar power for your home...wait a minute...let's just wrap up this high margin option purchase and talk about solar some other time."
Or are they going to staff actual sales people who understand how to "sell" solar and are compensated as sales people vs. compensated as order facilitators.
Exactly. Imagine how furious it makes Elon to see each install "require" $6k of sales effort. That's halfway to the total retail price of an install in Germany and just pure waste in his eyes.
Being under the Tesla umbrella does not solve the underlying issue - it takes $6k worth of effort to "sell" solar - it will still require a "sales" effort. Let's face it, solar isn't an unknown concept - it is just all the details of the numbers that require effort and waking through the installation process, etc. etc.
Tesla doesn't market and their stores don't have people who "sell" - they know the features and have the car sell itself. Selling solar will require more marketing and a very different store experience.
It would be interesting to know how many S and X owners have solar power and when did they get it? E.g. once they got enamored with the S and realized Musk also has a solar company, did they call SolarCity to start the process? Or did they just happen to be early adopters (or adapters) and have had solar for 15+ years anyway.
That seems to be the investment thesis here - that there will be a lot of cross selling. That would be great data for Tesla to reveal - of our customers, X% went with solar within a year or two of getting their Tesla car.
Then of course the follow up is for those that haven't gone solar, if the panels were really pretty, would that get them to go solar?