Thinking about this a little more - I talked myself into selling my 9/1 c$260s at a 50% profit. Based on rumors, I am expecting a price drop commensurate with any Highland refresh announcement - and that can easily be spun into a bad thing for the stock.
Lucky twice in one week - I was thinking price cuts as the reason to sell, but not on the S/X! I've started to build a small 9/29 +c270 position now that we're trading back in the mid $240s - will look to add more if we actually touch/overshoot the breakout point.
In keeping with the theme of the thread, I also opened up a 9/8 -c280 position at $0.49 per share earlier this morning.