jelloslug
Active Member
There are still many people that would not have normally purchased a $90,000 car but did anyway with the Model S.The demographics of Tesla owners tend to skew to the upper-middle class/upper-class.
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There are still many people that would not have normally purchased a $90,000 car but did anyway with the Model S.The demographics of Tesla owners tend to skew to the upper-middle class/upper-class.
But once the Model 3 goes into production, a much less expensive car than an S/X and one that will be produced in much higher volumes, the demographics of Tesla owners will change dramatically.The demographics of Tesla owners tend to skew to the upper-middle class/upper-class.
I wasn't disagreeing with him, I was just commenting that the current demographics of Tesla owners skew to the rich and richer.There are still many people that would not have normally purchased a $90,000 car but did anyway with the Model S.
I thought we're talking about the Model S and a $10k battery upgrade in 4+ years?But once the Model 3 goes into production, a much less expensive car than an S/X and one that will be produced in much higher volumes, the demographics of Tesla owners will change dramatically.
Yes, it's true that the less rich you are, the less likely you'll buy a new car. But due to the skew that already exists, that's probably a very small percentage of current owners.
I don't think I'll ever be worth it to get a battery upgrade directly from Tesla. I do see independent specialty shops offering lower cost battery swaps and upgrades that could be worth it. For example I think the following upgrades could be offered for $5000-7000 with used modules, a new battery lid and firmware modification.
14 battery module to 16 module upgrades
Classic 60 kWh -> ~70 kWh
Classic 70 kWh -> 85 kWh
Refreshed 60/70/75 kWh -> 90 kWh
I think latter is important point. Roadster owners had earliest data indicating degredation curve, but I believe most early S owners like me went in concerned about degradation over time. The normal 5% loss during first year stoked that fear. But I think evidence now clear after almost four years that degradation after that first drop is negligible. Remains to be seen for how long. Could it be decades? If so, motives for upgrade would be more about increased badge capacity, output, charging speed than replacing a tired battery.I'd pay $5k to get a used 85 kWh battery with firmware upgrade (after warranty expiration). Even if the range increase was not that much, it would get me the extra acceleration, especially on the top end. Interestingly, I'm at 22k miles and have virtually no degradation. My 90% charge is 216 miles, which is exactly 90% of the 240 miles my battery is rated for. I haven't range charged in a while, so I'm not sure what my actual max is.
The demographics of Tesla owners tend to skew to the upper-middle class/upper-class.
Tesla can get improvements remotely.Upgrading your battery sounds great and all but just like Apple realized almost a decade ago people are not going to spend the $ to upgrade, they rather purchase a new device. Same will happen with the cars. Are you willing to spend $25k to upgrade your battery say from a 90 to a 120 after 4 years, when you could just go ahead sell your current vehicle and buy a new one. Sure the difference might be more than $25k but there will also be many more choices.
Tesla can get improvements remotely.
People can keep cars for 10-20 years now. Maybe not here on this forum, but in real life.
Those two things make exchanging a battery an option. Market will drive the price.