I think this is the reason for the price action today. Wonder how many times the Apple Car rumor will surprise the market. Just a few months ago TSLA fell like $8 in 5 minutes because of a similar report. Please sell your tesla stock if you are concerned over the Apple Car because it's most likely going to happen.
If there's one thing to remember, it's that there are a lot of stupid entities trading every stock, and a lot of them don't know anything about automobiles, car manufacturers, or car buyers. For normal traders, fear of loss registers 2x as strong as happiness from gain. The inevitable result is that the fear of "Apple Car" causes some panic selling.
A steady upwards trend will only set in if Tesla delivers good financial results. The reason TSLA has been flat since 2014 is that the company has missed guidance in 2014, only met the lower end of lowered guidance in 2015, and suffered stupid and unnecessary delays due to questionable engineering choices for Model X. Things will turn around very quickly if Tesla finally manages to ramp Model X, gets into the 1600-1800 units/week range, and achieves free cash flow. If Tesla can get more revenue and profit from Tesla Energy, this will be icing on the cake.
Until this happens, the stock is going to bounce around the 230 mark, plus or minus tens of $ either way. Keep in mind that from Late 2010 to Early 2013 (a period of roughly 2.5 years), TSLA essentially went nowhere, and traded in the 25-35 $ range. It wasn't until the company delivered solid results in May 2013 that the stock left that plateau. To get off the current plateau and to the next level, the company has got to deliver the goods.
We've just about reached peak TMC bearishness.
I encourage people NOT to throw in the towel at this time. There is no guarantee of what will happen in the next year, but a Model X ramp and shipment of Tesla Energy products has a lot of potential to finally give the stock a real breakout. With Model X deliveries truly under way, it's a real product now, and not the 6 unit "launch" that we saw at the end of September.
Looking further down the line, I hope the jump to the Generation 3 level isn't as irritating, but I think Tesla has learned its lesson with Model X. We'll see in March when Model 3 is revealed.