Tesla encountered the perfect storm of reasons why to not deliver/produce any Model S cars to Americans this month. A focus on the Model X orders and QC? Sure. The usual “we delayed all the international orders to try to rush out end of Q1 US sales and now we have to kick-start that production to tally those by the end of June for Q2”? Definity. A focus on selling out current “old style” inventory while prepping for US production of the
newly refreshed Model S? Why not.
For April, we estimate Tesla sold
800 Model S sedans in the US…and the little voice in the back of our heads is still screaming “your too high!”
But for those concerned about things such as demand, and quarterly sales (/waves to analysts), two events in April lead to an unprecedented amount of Model S orders in April, the like of which we have never seen.
The
first demand event was the launch of the
Tesla Model 3 (
details), the company gained
a lot of national focus…and from what we can surmise from our data, an unprecedented amount of Model S orders in April. Perhaps not surprisingly (
given the attention to Tesla’s upcoming 215 mile car), the highest level of 70 kWh orders since that trim levels release.
The
second demand event was the aforementioned
Model S refresh from the second week of April. A significant portion of the “premium” Model S owner base are, well…
raging ego maniacs; and they just have to have the latest and greatest. Drive around in a Model S with the “old” nosecone, telling their neighbors and co-workers they aren’t driving the pinnacle of EV technology? But rather an “old” model?
No way Jose! New orders are now in – look for an explosion of used Tesla’s hitting the market heading into Q3.
How much more demand in total? We can’t say for sure – and while we have an idea, we don’t want to guess – especially as Tesla will surely boast of it when they release earnings after the bell on Wednesday (May 4th). But it was a lot. We will update this thread when they do.
As for all those new US orders, Tesla has
just started digging into producing them, and we will start to see some volume deliveries happening in the second half of May, but June’s production schedule looks so full that Tesla may actually
not be able to work through them all for quarter’s end for the first time ever.