Just as an interesting point of calibration. There appears to be the notion amongst traditional auto industry analysts and executives that a car with a higher sticker price is automatically a car in a higher price class - independent of the class of the actual vehicle in terms of size, performance and sophistication.
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This does not work across technologies. A new technology such as a highway capable fully electric vehicle hits the reset button on the efficacy of nuanced marketing and advertising and what matters prior to saturation of a new technology is performance on key metrics and price.
Nobody is going to care for a fancy badged EV from any manufacturer if it has poor range, poor acceleration, poor driving characteristics, poor safety, inadequate size, poor cabin technology and poor access to highway charging when price-matched with the Tesla Model S and X and the Tesla Model 3.
Raising the price and ploughing cash into fancy advertising won't help address relative deficiencies in these areas. As for the $37,500 GM Bolt and numerous other compliance EVs at a similar and sometimes higher prices with even less range. Part of the reason why GM seems to imagine it will be a worthy competitor to the Tesla Model 3 will be based on expert opinion of the same caliber that drove the ELR into the wall.
One cannot apply traditional auto industry expertise to the electrification of transport (and hence the TSLA stock). Wrong frame of reference altogether.
Perhaps at long last the age of plastic is ending in our culture and people are beginning to demand the real thing and not just platitudes from people in public life across the board. Admittedly long haul yet to come. What was it Churchill said, "not the beginning of the end but the end of the beginning," or some such.